Amsar comes from the Arabic plural for "misr" -- typically the name for Egypt but also a Classical Arabic word describing a civilized nation or territory.
Our mission is to help institutions and their leaders thrive in the "amsar" of the MENA region. We do this by providing bespoke consulting services in public relations, reputation management, media interviewing, and public speaking that enable appropriate strategic decision making and help build bridges with the world.
Our focus is on supporting organizations working in culture, arts, literature, film, entertainment, education, and the non-profit sector. We directly provide services such as public relations support, copywriting, content development, voiceovers, MCing and moderating, media interviewing and public speaking training.
We can also connect our clients to ancillary services such as media monitoring, translation, graphics, animation, design, and events management.
At Amsar, we are intensely collaborative and believe in embedding ourselves within our clients to become an extension of their teams. Our flexible structure allows us to build teams of homegrown experts that know the local vernacular and understand your particular needs as well as the markets you are targeting.